Comprehensive SEO Audit

Extensive SEO Audits to Improve Site Performance

Before we begin to create an SEO strategy for your business, we first need to perform a comprehensive SEO audit of your website.

It’s not as scary as it sounds! All we’re really doing is taking a look under the hood of your website so to speak to see what’s going on internally. This allows us to see what errors might be hurting your site’s performance in the search engines, and also what issues might be creating a poor experience for your users.

Once we’ve completed your SEO audit, we’re able to come up with an SEO strategy to help improve your user experience and also your rankings in the search engines.

What Goes into an SEO Audit?

Here’s a brief look at what goes into an SEO audit, just to give you an idea of what we would be doing on your website:

1. Take a Look Under the Hood

The first thing we do when auditing your website for SEO is configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit.

2. Audit Accessibility

This part of the audit looks at how search engines are currently able to access your website. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages. We’ll review the following:

– txt
– Robots meta tag
– HTTP status codes (404’s, etc.)
– XML sitemaps
– Site architecture
– Flash or Javascript navigation

3. Check for Indexability

Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results).

We do this quite simply by running search queries through Google, Yahoo! and Bing, and learning how many pages on your website are being indexed. We’ll run brand searches along with basic keywords (industry, product, location) and record the results.

In the event you’re being blocked we’ll dig to learn why and then propose a solution for fixing any errors to get your site back in the rankings.

4. Look at On-Page Ranking Factors

Now that we’ve determined that your site is being indexed and crawled, we’ll review more about what factors on your site influence those rankings. We’ll look at the following items:

– URLs
– Content
– Information Architecture
– Site Layout and User Experience
– Keyword Overuse
– Duplicate Content
– HTML Markup
– Outbound Links
– Site Speed

5. Look at Off-Page Ranking Factors

While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles, including:

– How popular your website currently is compared to the competition?
– Are you getting backlinks from popular websites?
– Are you gaining or losing popularity over time?
– Is your website trustworthy?
– How many domains link to you?
– What is the Page Authority and Domain Authority?
– How is your social engagement?

6. Complete a Competitive Analysis

After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.

After we’ve completed the SEO audit, we’ll meet with you to go over our findings and start to develop an SEO strategy to improve your site.

Ready to Get Started?

If you’re interested in learning more about our SEO audit and how it could really help your site, please fill out the contact form below and someone will be in touch with you shortly.

Also – if you’re looking to get a quick overall analysis of your current website, please fill out our free SEO report card right here. While not as comprehensive as an audit, it’s still a great place to start!

CONTACT JSL MARKETING
& WEB DESIGN